Why we created EcoToys
We started EcoToys because we asked ourselves a hard question: What kind of world are we leaving our children to play in?
As parents, we watched our kids light up with joy while playing, and then felt the weight of knowing that the toys they loved would outlast their childhood by centuries. Traditional plastic toys don't disappear; they accumulate. Meanwhile, eco-friendly options were either nonexistent or unaffordable for families who care.
So we decided to build something different. We partnered with material scientists and manufacturers to create toys that deliver the same durability, performance, and fun as conventional plastic—but biodegrade within months or years instead of centuries. Made right here in the USA, our toys prove that sustainability and quality don't have to be a trade-off.
EcoToys isn't about perfect parenting. It's about making a better choice, one toy at a time.
Our Mission and Lasting Legacy
Our mission is bold because the stakes are clear: We're reimagining play to protect the planet.
We measure success not just by toys sold, but by the environmental impact we prevent. Every EcoToy that finds its way into a child's hands is one less piece of petrochemical plastic destined for landfills or oceans. At scale, this compounds.
But our legacy extends beyond carbon and compost. We're raising a generation of kids who understand that their choices matter. When a child plays with an EcoToy and learns it's biodegradable, that it's designed to return to the earth instead of persist forever, they internalize an essential truth: Responsibility starts with the things we choose.
By 2030, we envision a toy industry where eco-friendly is the standard, not the exception. We're building that future today, one game, one tee, one ball at a time.
The Values That Guide Us Every Day
Our values are more than words on a page, they're the foundation of every decision we make, from sourcing materials to shipping your order.
Radical Transparency
We don't hide behind vague claims. We tell you exactly what our toys are made from, how they're made, and what happens when they reach the end of their life. You deserve to know the full story behind every purchase.
Safety Without Sacrifice
Your children's health is non-negotiable. All EcoToys are non-toxic, rigorously tested, and made from materials that are safe for kids and the planet alike. No compromises.
Play as Education
The best learning happens outdoors, with friends, using their imagination. Our toys are designed to fuel that, whether it's strategy games, active play, or creative exploration. In doing so, we're quietly teaching the most important lesson: environmental stewardship.
Community Over Competition
We're building a movement of families who believe play can be both fun and responsible. When you buy from EcoToys, you're joining a community committed to leaving something better for the next generation.
Where Imagination Meets Impact
Every toy you bring home is a small act of defiance against the throwaway culture that defines so much of modern childhood.
When your child plays with an EcoToy, they're not just having fun, they're participating in something bigger. They're showing that fun doesn't require harming the planet. They're demonstrating that responsibility and joy aren't opposites.
That impact ripples outward. In play, friends see your EcoTee and ask questions. Grandparents understand why biodegradable matters. Family vacations feature EcoToys that won't taint the beaches and parks you love.
This is how movements start. Not with guilt or sacrifice, but with the simple discovery that doing better feels better.
We've designed every EcoToy with this vision in mind: toys that deliver the performance and durability your family demands, the safety your conscience requires, and the environmental impact your kids deserve to inherit. No trade-offs. Just better play.
Join us. When you choose EcoToys, you're choosing to raise the bar, for your family and for every family that comes next.